PARAMOUNT+ |
THE LODGE
LOCATION: NATIONAL TOUR
SCOPE: STRATEGY | CREATIVE | DESIGN | FABRICATION | PRODUCTION | STAFFING | PR | LOGISTICS
OVERVIEW:
15|40 PARTNERED WITH PARAMOUNT+ TO BRING THE PARAMOUNT+ LODGE TO LIFE—AN AWARD-WINNING, NATIONWIDE SKI-IN/SKI-OUT EXPERIENCE CELEBRATING THE STREAMER’S SPORTS, FILM, AND ORIGINAL CONTENT. OVER THE PAST THREE YEARS, THE LODGE HAS ENERGIZED SLOPES AND EVENT CIRCUITS ALIKE, FROM VERMONT AND COLORADO TO TEXAS AND CALIFORNIA.
THE EXPERIENCE:
A CUSTOM-BUILT POP-UP THAT BLENDS MOUNTAIN RETREAT WITH MEDIA HUB, THE LODGE TRANSFORMS EACH ENVIRONMENT INTO A PARAMOUNT+ PLAYGROUND. GUESTS IMMERSE THEMSELVES IN INTERACTIVE CONTENT, LIVE PERFORMANCES, THEMED COCKTAILS, AND CINEMATIC STORYTELLING—WHETHER AT THE SUPER BOWL, SXSW, SAN DIEGO COMIC-CON, OR F1.
OUR ROLE:
15|40 LEADS EVERY FACET OF THE TOUR—FROM IDEATION, DESIGN, AND STRATEGY TO STAFFING, TICKETING, PR, AND EXECUTION—ENSURING SEAMLESS OPERATIONS AND UNFORGETTABLE GUEST EXPERIENCES THAT BRING THE PARAMOUNT+ BRAND TO LIFE.
THE RESULT:
AN AWARD-WINNING FRANCHISE THAT REDEFINES BRAND ENGAGEMENT AND HOSPITALITY, EARNING RECOGNITION FROM BIZBASH, DIGIDAY, GEMA, AND THE EXSYS AWARDS FOR BEST EXPERIENTIAL DESIGN. THE LODGE CONTINUES TO SET THE BENCHMARK FOR LARGE-SCALE TOURING ACTIVATIONS AND EXPERIENTIAL STORYTELLING.
