WE BRING TOGETHER EXPERTISE FROM THE WORLDS OF
EVENTS, ENTERTAINMENT & BRANDS
With teams in Los Angeles and New York, 15|40 concepts, designs and executes groundbreaking immersive environments that leverage innovative strategy and technology. This dedicated team of seasoned professionals, led by the company’s CCO and Founder, brings together expertise from the worlds of events, entertainment and brands to deliver stand-out experiences.
CHIEF EXECUTIVE OFFICER
Born and raised in sunny Los Angeles, Cindy is the ninth of nine first generation Mexican-American siblings. She was drawn to the field of interior design at a young age, after working in the custom furniture manufacturing industry for several years. Selling beautiful one-of-a-kind pieces and traveling the country building trade show booths and pop-ups for a variety of clientele, her love for fabrication and events was ignited.
In 2001, Cindy and her husband-turned-business partner, Craig Waldman, embarked on their greatest career journey yet: creating 15|40 in the heart of Los Angeles. Merging her world and Craig’s, the pair took time to structure a company centered on production, fabrication and creative design with a backbone of family. Her tenure in furniture manufacturing provided her the tools to study, observe and practice the management styles and company processes needed to begin a business from scratch. Utilizing this insight and knowledge in 15|40’s best practices have proven to be beneficial, as she and Craig continue to foster a culture of inclusivity, creativity and collaboration.