WE BRING TOGETHER EXPERTISE FROM THE WORLDS OF
EVENTS, ENTERTAINMENT & BRANDS
With teams in Los Angeles and New York, 15|40 concepts, designs and executes groundbreaking immersive environments that leverage innovative strategy and technology. This dedicated team of seasoned professionals, led by the company’s CCO and Founder, brings together expertise from the worlds of events, entertainment and brands to deliver stand-out experiences.
Born and raised in Los Angeles, Cindy is the 9th of nine first generation brothers and sisters. Cindy joined the workforce early on as she found herself drawn to the field of interior design. She worked for a custom furniture manufacture for several years, selling beautiful one of a kind pieces to various types of cliental. She then went on to work for a lamp and furniture manufacture, traveling and putting on various trade shows and pop-ups across the country. The benefits of being bilingual and working for a manufacturing company gave Cindy in-sight to observe the various roles within the manufacturing process from labor to management and coordination. In 2001, she married Craig Waldman and they embarked on their greatest career journey and founded 15|40 Productions—they haven't looked back since!