FAN PHENOMENON

For fan events, we like to focus on surprise elements and exclusive access! Beginning with a scenic Tokyo subway replica, fans entered into Pikachu's world. Building facades, seats and handrails along with snippets of the movie playing on LED screens set the scene for this immersive fan experience. Guests then entered into an infinity room with suspended Pikachu lighting bolts for an electric photo op. Before heading to the Shazam gaming fair, they had a chance to spin the prize wheel in an all yellow fur room. Fans waited up to 3 hours to walk through this experience and hopefully land on the hot commodity prize - a Pikachu ears and hat headband!