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WALDORF ASTORIA GRAND OPENING

2017

WALDORF ASTORIA

Waldorf Astoria Hotel | Beverly Hills

LUX DETAILS

Branding and entertainment were key takeaways from this grand event and every detail was intentionally executed to celebrate and highlight the design, beauty and prestige of the new hotel. Every detail was meticulously thought through—from the gold plated, branded scissors used to cut the custom ribbon down to the projection mapping that scaled the side of the 12 story building. As part of the entertainment, two aerial dancers performed a choreographed routine that included scaling the building from the rooftop, 12 stories down to the driveway of the hotel. A custom photo op snapped photos of guests laying on a propped up bed wearing branded robes and eye-masks showcasing the ultimate Waldorf Astoria hotel experience. This opening celebration ceremony was lux, grand and nothing short of spectacular.

BRAND

In 2017, the newly constructed Waldorf Astoria in Beverly Hills celebrated the grand opening of its $200 million dollar, 12-story hotel, with the guidance of 15|40, in major style and full of surprises. The opening ceremony included a custom ribbon cutting and grandiose gold accented step and repeat walls that spanned across the driveway. Following the ceremony, guests were invited to celebrate on the rooftop where they were treated to delectable appetizers, ongoing entertainment, lush floral displays, various photo moments and of course the gorgeous 360 degree view of Beverly Hills that the rooftop has to offer!