UFC ATHLETE RETREAT
UFC - ENDEAVOR COMPANY
JW Marriott, Las Vegas
FIGHT FOR YOUR RIGHT TO PARTY
The entertainment and interactive elements were a key focus for the retreat and created a lively environment for attendees! Beginning with the custom built bar, the room transformed into a sports club creating a wow factor for guests. In the lobby of the venue, attendees had the opportunity to test their strength with the punch-strength-meter. The entertainment highlight of the retreat was Snoop Dogg on stage unexpectedly joined by the UFC fighters making for an unforgettable performance!
BRAND
UFC Fighters are a guest unlike any other! Their energy is contagious and they definitely know how to have fun! On the production side, the UFC retreat offered a lot of opportunities to step outside of our comfort zone and also have some fun! An extravagant custom built octagonal (inspired by the shape of the UFC official ring) bar served as the centerpoint of the room, holding a dozen large monitors, UFC branded mirrors, and of course endless libations for guests to enjoy.