WE ARE LIVING IN A VIRTUAL WORLD, AND I AM A VIRTUAL ...
A major component to this year's event was a live 50 minute program that we produced, scripted and edited. The program included interviews, heartfelt moments, live musical performances and special guests. After the program, attendees were invited to step inside the virtual pier where they could play games, watch custom content, take a photo in the virtual photo booth and much, much more.
Going virtual after 20 years! Party on the Pier, UCLA Mattel Children's Hospital's annual fundraiser, brings together families, patients and celebrities for a day of fun, games, and more to raise awareness and funds for the hospital and its programs.15|40 created a new look and feel for the event by designing a complete style guide and bringing the event onto a virtual platform. The visual branding was brought to life across curated at-home kits and the custom built website that hosted the entire program and the event day activities.