UCLA POP

2020

UCLA

Online

WE ARE LIVING IN A VIRTUAL WORLD, AND I AM A VIRTUAL ...

On the stage, custom built track walls served as the perfect facade for the ultimate surprise. These LED panels were lit with the ESPYs logos and used as a focal point in the room. When the time was right, the walls split apart and revealed the musical talent. The walls double-served as screens for optimal viewing throughout the venue.

VIRTUAL

Going virtual after 20 years! Party on the Pier, UCLA Mattel Children's Hospital's annual fundraiser, brings together families, patients and celebrities for a day of fun, games, and more to raise awareness and funds for the hospital and its programs.15|40 created a new look and feel for the event by designing a complete style guide and bringing the event onto a virtual platform. The visual branding was brought to life across curated at-home kits and the custom built website that hosted the entire program and the event day activities.