THE SPONGEBOB MOVIE
Rose Bowl, CA
ELEVATING THE IMMERSIVE EXPERIENCE
A major component to this year's event was a live 50 minute program that we produced, scripted and edited. The program included interviews, heartfelt moments, live musical performances and special guests. After the program, attendees were invited to step inside the virtual pier where they could play games, watch custom content, take a photo in the virtual photo booth and much, much more.
Let's dive in! Attendees were taken on an Under The Sea Road Trip Adventure for the release of The SpongeBob Movie: Sponge on the Run in support of the launch of Paramount +. This three day drive-thru and drive-in experience was elevated with the integration of digital activations. Through the use of QR codes, AR technology, photo filters and themed games, we were able to synergistically combine the digital with the physical to create an unforgettable journey for all. The digital activations were also made available to all guests who enjoyed the premiere online through a secure virtual screening platform.