SPONGE ON THE RUN EXPERIENCE
Rose Bowl, CA
DEEP DIVE INTO NEW EXPERIENCES
Our focus for this event was to create an immersive space that engaged guests with their surroundings, while remaining inside of the vehicle. By building and designing three tents and six unique scenes, we successfully created an environment that gave guests the impression that they are no longer on land, but rather under the sea with SpongeBob and friends. Complete with a drive-thru red carpet build - safety was our number 1 priority at this event.
Ready, set, sail! Guests were taken on an Under The Sea Road Trip Adventure for the SpongeBob Movie: Sponge On The Run. This drive-thru and drive-in experience took attendees through multiple immersive environments with digital activations and photo moments along the way. The journey began on the beach before guests were taken “under the sea” and into Bikini Bottom, where SpongeBob and Patrick made a guest appearance. Cars continued through a western town, past the casino and into Jellyfish Fields. Before the drive-thru came to an end, guests entered Kamp Koral, where they received themed concessions to enjoy during the film. Guests then parked and enjoyed the movie!