SPACE JAM: A NEW LEGACY
A SLAM DUNK
It’s not enough to just watch a movie, sometimes you need to experience it -- enter the server-verse. The same Looney Toons characters you’ve loved along with the NBA GOAT, LeBron James, go digital. The Space Jam Fan Experience and arrivals brought a new excitement level to the consumer while highlighting the nostalgia of its 1996 predecessor. We created multiple touch points and technology integrations with the Xbox lounge, a light up maze, and utilizing the giant screens surrounding L.A. Live. Dynamic performances, a basketball court, fun photo ops and concessions brought life to the purple carpet. The result? A sensory and immersive experience which brought the winning spirit of Space Jam: A New Legacy off the screen and into real life. Needless to say, it was a slam dunk.
We knew we needed to go big for this iconic reboot at L.A. Live. Just as LeBron was launched into a new reality in the movie, attendees were too as they entered through the neon Looney Toon maze and emerged into the server-verse. The home court stage featured a performance from 90’s icons, Salt-N-Pepa, a talent slam dunk act, a local dance troupe and drumline. Guests left with Xbox consoles, branded items and collectibles to commemorate an out-of-this-world time with the new Toon Squad.