The Grove, Los Angeles
THE VIRTUAL VIEWING EXPERIENCE
The custom mailers for the virtual viewing experience added another dimension to the traditional premiere experience. Complete with custom labeled wine and chocolates, these premium mailers were delivered with white glove service to each individual home.
One location, two characters and a super-simple set created an unconventional, yet timeless movie. Similar to the film, the Run drive-in premiere may appear simple in aesthetic, but was far from ordinary. This event was not only an in-person premiere, but was also available as a virtual screening for viewers at home. This unique, hybrid format broadened the film’s reach and heightened the excitement surrounding the film. Custom mailers were hand delivered to individuals homes, creating a similar premiere experience for that at home viewers to those who attended the drive-in.