One location, two characters and a super-simple set created an unconventional, yet timeless movie. Similar to the film, the Run drive-in premiere may appear simple in aesthetic, but was far from ordinary. This event was not only an in-person premiere, but was also available as a virtual screening for viewers at home. This unique, hybrid format broadened the film’s reach and heightened the excitement surrounding the film. Custom mailers were hand delivered to individuals homes, creating a similar premiere experience for that at home viewers to those who attended the drive-in.