REEBOK PRESS PREVIEW
BE MORE HUMAN
We took over an existing NYC storefront and designed, built and installed elements that displayed Reebok product—but more importantly encapsulated, their style and brand. The entrance to the space was branded with Reebok logo branding. At the entrance foyer, we scenically installed the companies motivational phrases and delta logo. This delta symbol represents positive self-change in the three pillars: mental, physical and social wellbeing. The lighting was set to compliment the brand's color pallet in shades of blue and red. Upstairs, uniquely sectioned areas based on the styles being highlighted displayed shoes and apparel for attendees to admire while pristine glass casings protected the newest line of footwear for press to preview. This event inspired us to move our bodies and reminded guests to be more human.
Get ready to Reebok! This American-inspired global brand within the sporting goods industry has a rich and storied fitness legacy. For their spring press preview in 2018, Reebok wanted to showcase their upcoming line and leave attendees with a lasting impression of their overarching brand message #BeHuman.