POP TARTS BLOCK PARTY
MARKETING ON WHEELS
Dodger Stadium, Los Angeles
THE ULTIMATE BLOCK PARTY
The Pop Tart Block Party never lacked entertainment. Branded tricycles served ice cream to guests, a custom dance floor held many breakdancing competitions and branded swag was handed out left and right. Guests of all ages were exhilarated by this one-of-a-kind activation that allowed Pop Tarts to interact with consumers in an authentic and memorable way.
This was the first activation that we produced at Tyler the Creator’s music festival, Camp Flog Gnaw, and it was a hit! Designed to feel like a block party, the space was custom built with faux astroturf, real lamp posts and a working traffic light. By using force perspective, the space appeared to be larger and deeper than the actual footprint.