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MAC EXHIBIT: WASH & DRY

2015

MAC COSMETICS

Hollywood, CA

MULTI-CITY CONSUMER ACTIVATION

The MAC Wash and Dry event was a cutting-edge three city tour at Hollywood and Highland, Powell Street in San Francisco and Fashion Valley in San Diego, but the buzz and excitement reached far beyond these locations. This was one of the most unique events we have created to date by combining a multi-functional space with a clean aesthetic that represented the brand and its products.

EXPERIENTIAL

The MAC Wash and Dry exhibit on Hollywood Boulevard was loads of fun! Complete with 10FT tall washers and dryers, this MAC laundromat had heads turning and laundry spinning. Transforming washer and dryer units into custom DJ booths, provided upbeat music and entertainment while doing the laundry. Twenty four designated make-up stations offered bronzing collections and fresh bright hues, perfect for those who desire a clean look.