MAC EXHIBIT: WASH & DRY

2015

MAC COSMETICS

Hollywood, CA

MULTI-CITY CONSUMER ACTIVATION

With this drive-thru and drive-in experience, we pushed the envelope and altered the traditional interpretation of an 'immersive event' by seamlessly integrating digital and physical event elements. In Bikini Bottom, cars were photographed and digitally transported underwater. Consumers were also able to virtually interact with SpongeBob and take a photo with his AR hologram. When driving through Jellyfish Fields, jellyfish floated in and out of view on the consumers phone, giving the illusion that you were navigating through the Fields while you were driving. When parked, custom interactive games were available to play while waiting for the movie to start.

EXPERIENTIAL

The MAC Wash and Dry exhibit on Hollywood Boulevard was loads of fun! Complete with 10FT tall washers and dryers, this MAC laundromat had heads turning and laundry spinning. Transforming washer and dryer units into custom DJ booths, provided upbeat music and entertainment while doing the laundry. Twenty four designated make-up stations offered bronzing collections and fresh bright hues, perfect for those who desire a clean look.