LEVI’S 501 INSTALLATION
MITIE TUCKER
Palladium, Hollywood, CA
CREATIVE REPRESENTATION OF HISTORY
The evolution of Levi’s 501 is ever-changing – but one thing that has remained constant is their originality and creative energy. Leaning into the button fly debate in Levi’s early history, we designed a step and repeat that is bold and bright, and included famous phrases that represent Levi’s brand over the years.
EXPERIENTIAL
Levi’s 501 day is a celebration each year, honoring the anniversary of the original blue jean – the Levi's 501. In order to capture its influence, we focused on the evolution of these classic jeans over time. In order to accomplish this task, we built custom lit frames, each holding an iconic pair of Levi jeans. All of these frames placed side by side highlighted the history and constructed a dynamic representation of the original blue jean.