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IT2 PRESS JUNKET
2019
WARNER BROS
Heritage Square Museum, LA
IT'S ALL IN THE DETAILS
Sophia Lillis, also known as the creepy old lady from the film, added an interactive component to the junket. Located in her fictional home in Derry, Maine, Sophia was sat on her couch, drinking a cup of tea with the cast and crew.
EXPERIENTIAL
Historic LA homes were transformed into the fictional town of Derry, Maine. The eerie atmosphere came to life as soon as guests stepped out of their cars. A number of structures were converted, depicting sets from the movie. By focusing on the little details, we gave the impression that the dreary town of Derry, Maine does indeed exist. Watch out, Pennywise could be lurking around any corner ...
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