HULU NEW YORK COMIC CON
Javits Center, New York
SMALL BUT MIGHTY
Building an immersive space that attracts an audience, highlights a brands goals is key when having a presence at an event such as New York Comic Con. When working with a small footprint, every inch of space matters and needs to be thoughtfully designed. By utilizing an open floor plan, we created an inviting atmosphere that enabled attendees to engage with the brand, content and props from every angle.
Transforming a small footprint into an engaging activation space is a challenge we love to tackle! Hulu’s 2017 New York Comic Con booth was the perfect example as we successfully showcased multiple Hulu properties in one immersive 20' x 20' space. One side focused on Hulu’s action comedy series Future Man, where a green screen, boomerang style photo op transported guests into a scene from the show. On the other side, Marvel’s show Runaways was represented by a set of lockers, each containing easter eggs pertaining to a specific cast member’s unique personality. LED walls anchored the corners of booth as they played Hulu content throughout each day.