HEARST AUTO SHOW
HNYPT - Honeypot, Los Angeles
FEEL THE BEAT
We chose a venue that gave us a blank canvas to be able to bring the new branding to life in a visual & design-forward way. The eye-catching center wall featured each of the brands under the Hearst Autos portfolio as well as the stage for dynamic DJ Hesta Prynn accompanied by an incredibly talented electric violinst. The food & beverage were theatrically innovated, featuring live food stations, nitrogen blasted cocktails and late night snacks served uniquely in gutters (it sounds down & dirty but was a fun & elevated twist on a traditional tray pass that tied in to the industrial-chic vibe of the event). Working with Vegas' famous Drumbots, we choroegraphed custom drumline performances in lit LED costumes, their high-energy performance had everyone in that event feeling the beat!
A thoughtfully curated official launch of the Hearst Autos Rebrand culminated with a celebration kicking of LA Auto week. Featuring the brands new bold colors of yellow & black and the tagline "Feel the Beat", this event was pumping with excitement and had an elevated attention to all the details from start to finish.