LA Live Event Deck, Downtown, LA
As a creative studio, we approach each event and activation with strategy and innovative uniqueness. Re-inventing a dynamic event within the same venue challenges us to build on our collective knowledge by continuously pushing the design beyond the figurative box - creating original, inventive, and fresh experiences. The EPSYs is a prime example. Each year we take a concept and evoke style into each facet of the event - whether it be neon lights, geometric shapes or in this case natural elements to reconfigure layout, design and activations creating a fresh, new experience year after year.
Since 2013, we have worked closely with out clients at ESPN to creatively execute their ESPYS After Party at AEG's LA Live Event Deck celebrating the accomplishments of athletes across a variety of sports. In 2019 we chose to create a design that embodied nature, bringing in a 40' tall tree to serve as the center bar's focal point. The use of greenery throughout the space combined with accents of wood, metals and bright hues made the space feel light, airy and inspiring. This rooftop space in the center of Downtown Los Angeles was completely transformed - from the outdoor lounge seating and screen projection to an entirely custom fabricated stage and dance floor, the mood was set to celebrate. No need to be a rockstar to party like one!