BAD BOYS FOR LIFE PREMIERE

2020

SONY

Chinese Theater, CA

THE UNEXPECTED PERFORMANCE

Will Smith’s goal for this premiere was to arrive in a memorable and unexpected way. I think it’s safe to say, he was successful! Fans went wild when the blue Porsche drove onto the stage. This unexpected surprise was fun for our team to help coordinate, and was even more exhilarating for all attendees who witnessed it!

CONCERTS

Will Smith and Martin Lawrence brought energy and hype to the Bad Boys For Life Premiere, with a grand entrance that nobody saw coming. As they were introduced, fans were expecting them to walk on stage, but they had something else planned… Drapes at the back of the stage parted and through a cloud of haze, the famous duo drove on stage in the midnight blue Porsche featured in the film. Will and Martin then jumped out of the car and proceeded to perform the Bad Boys theme song to a cheering crowd.