PARTNER: ESPN
SCOPE: STRATEGY | CREATIVE | DESIGN | PRODUCTION | TALENT | LOGISTICS
OVERVIEW
FOR THE ANNUAL ALLSTATE PARTY AT THE PLAYOFF, 15|40 TEAMS UP WITH ESPN TO PRODUCE ONE OF THE MOST ANTICIPATED PRE-CHAMPIONSHIP CELEBRATIONS IN COLLEGE SPORTS. EACH YEAR BRINGS A NEW CITY, A NEW VENUE, AND A NEW CREATIVE CHALLENGE—INVITING US TO REIMAGINE HOW TO HONOR COLLEGE FOOTBALL WHILE CELEBRATING THE UNIQUE CULTURE OF THE HOST DESTINATION.
THE EXPERIENCE
FROM IMMERSIVE STAGE BUILDS TO LOCALLY INSPIRED ENVIRONMENTS, THE EVENT FUSES BIG PLAYS, BOLD BEATS, AND UNFORGETTABLE COLLEGE FOOTBALL VIBES. EVERY ITERATION TRANSFORMS THE SPACE INTO A HIGH-ENERGY FUSION OF SPORT AND SPECTACLE—WHERE FANS, ATHLETES, AND VIPS COME TOGETHER TO KICK OFF CHAMPIONSHIP WEEKEND IN TRUE ALLSTATE STYLE.
OUR ROLE
15|40 MANAGES THE FULL SCOPE—FROM VENUE SOURCING AND DESIGN TO FABRICATION, PRODUCTION, AND ARTIST MANAGEMENT. WE OVERSEE HEADLINING TALENT, LOGISTICS, AND ALL CREATIVE TOUCHPOINTS TO DELIVER A SEAMLESS, SHOW-STOPPING EXPERIENCE YEAR AFTER YEAR.
THE RESULT
A POWERHOUSE PARTNERSHIP THAT BRINGS THE HEART OF COLLEGE FOOTBALL TO LIFE THROUGH STORYTELLING, SOUND, AND CITY-SPECIFIC DESIGN—EARNING ITS PLACE AS A CAN’T-MISS EVENT ON THE SPORTS CALENDAR.
